Online marketing for small businesses

The paper discusses the importance of marketing for successful development a company and offers practical recommendations effective organization in small business. is devoted to analysis Internet resources enterprises representing market gas equipment Ukraine; information that includes not only promotion product, but also market, competitors, consumers unique selling proposition. In general, analyzing competitor sites by mission, positioning, proposition helps businesses understand how they can improve their strategies compete marketplace. However, it must be remembered business should copy competitors directly, use as source inspiration develop its own ideas strategies. It taken into account tool requires additional research consumers, technological economic trends, well your positioning addition, an ongoing process constant monitoring changes products. Also, online review reputation management help attract new customers keep existing loyal. We forget results campaigns order optimize strategy maximize return on invested resources. most important aspects, such developing strategy, determining target audience using tools.